SEO for Dental Companies

You help people smile, and we help them find you.

We’re not trained dental professionals, but we’ve worked with several over the years, and we’ve attained a unique insight to how practices can improve in the online space. We leave dental care to the experts.

Running a dental practise comes with many challenges, from Saskatchewan’s College of Dental Surgeons to the new Canadian Dental Care Plan, but at Marsh Digital, we help you find solutions that work for you and your practice. We create custom strategies that incorporate your team’s capacity. From office managers to the dentists themselves, we ensure you’re involved in any aspect of the process you want to be.

SEO Content for Dentists

Writing content for anything medical is always tricky, which is why we ensure all content we create and post is vetted by your practice to guarantee medical accuracy and compliance with regional standards. Additionally, we follow Google’s ‘Your Money or Your Life’ (YMYL) guidelines, which prioritize content quality, trustworthiness, and expertise for sensitive topics like healthcare. This ensures your content not only meets the highest medical standards but also aligns with Google’s requirements for ranking and credibility.

Marketing/Advertising Restrictions

We’re well-versed in advertising and marketing restrictions for dental practices. These regulations can be difficult to work with. Marsh Digital has several years experience in working under such restrictions to safely deliver messaging to prospective patients without incurring penalties to your practice.

Social Media

Navigating social media best practices can be a difficult endeavor. Posting a simple before and after picture of dental work can flag your posts for inappropriate content and cause a lasting negative impact on your pages. Transformations, medical content, or body modifications could be flagged or treated as sensitive content depending on the platform’s community guidelines, leading to reduced visibility or even a shadowban if the content is deemed problematic.

While we will help you formulate and execute a content strategy for your social media, it’s always best to have some form of implementation within your practice. Each strategy we develop includes a comprehensive way to mitigate the amount of work needed by finding ways to incorporate your social efficiently.

Search Engine Optimization

SEO Search Engine Optimization is an extremely important aspect to your dental practice’s marketing. In short, it’s the practice of creating a website that gets placed high on search rankings so your clinic gets considered above other practices in the area.

It’s not enough to rank high, however. If your website isn’t delivering the proper information or engaging with users, they won’t convert into active patients.

This helps customers find you in and engage with your website looking for information that’s relevant to them.

Dental Clinics serve patients in a wide range of services that hold relevance to all your potential patients with a wide range of needs.

GEO (Generative Engine Optimization)

At Marsh Digital, we go beyond traditional SEO and introduce Generative Engine Optimization (GEO) —a modern approach designed to enhance your dental practice’s online presence with the power of AI-driven content creation. GEO integrates AI tools to generate dynamic, relevant, and personalized content that not only ranks well on search engines but also resonates with potential patients.

By leveraging GEO, we tailor content that speaks directly to the needs of your target audience, ensuring that your website adapts to search trends in real-time. This keeps your practice at the forefront of local search results while maintaining compliance with industry standards.

Incorporating GEO helps your practice capture attention by focusing on user intent, increasing engagement, and ultimately converting web visitors into loyal patients. By optimizing for relevance and clarity, we ensure that your digital footprint reflects the quality care your clinic provides.

SEM

Search Engine Marketing is a way to promote your clinic quickly and effectively by putting your listings at the top of the page using platforms like Google Ads or Bing Advertising.

We ensure that all of our campaigns are within the guidelines set by regional dental committees.

Reputation Management

Your reputation is key to your success. Ensuring your patients are satisfied creates a long lasting relationship that will last for years, and extend to family and friends who need dental care as well.

Maintaining a positive online reputation is just as critical. Public facing reviews can influence a patient’s interest in your practice. Both negative and positive. Whether it is looking at a low star rating, or dealing with a nasty review left by a customer, we help establish and maintain a positive reputation across both organic and social channels.